About us

“YOUR SHOPPING GUIDE” was born in 1954 when Gwen Lee borrowed $64 from her husband and went on to publish 2,000 copies for the local area! Since then the “SOUTHERN TIER SHOPPER” has grown to a circulation of over 23,000, delivered 100% by the US Mail.

The Shopper is now run by Gwen’s daughter, Bonnie, and son-in-law, Dennis Colado who are active partners with over 30 years in the family business.

Representing the Shopper on the road are our three salespersons – Roxanne von Hagn – Sue Smith and Chris Stilwell. In the office you can find Dan Dugo and Rita Butters taking care of ad layout and classifieds, as well as, Lois Fairbrother in billing. If you were to stop by really early on a Tuesday morning, you would find Carolyn and Jeanne, helping to prepare your Shopper for the mail.

THE SHOPPER… Always Copied, but NEVER EQUALED…

the best advertising in Steuben County for “The Shoppers” in the know!

THE SOUTHERN TIER SHOPPER IS MAILED EVERY TUESDAY MORNING, CLASSIFIEDS TO THIS SITE ARE UPDATED TUESDAY MORNING.

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